Functional Foods & Beverages
Convenience Beats Health for First Time in 21 Years, IFIC Finds
The 2026 IFIC Food & Health Survey signals a pivotal consumer shift that could reshape how functional food and nutraceu…
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Functional Foods & Beverages
NutraBio Launches 21g Protein RTD Shot in 3.38 oz Format
NutraBio Labs' PROTEIN NOW! shot enters the convenience protein segment with 21g of protein per 3.38 oz serving, availa…
Functional Foods & Beverages
Better Blend Smoothie Chain Expands to 20 Units in Cincinnati
Better Blend's Hyde Park and Kenwood openings push the functional-focused smoothie and açaí bowl chain to 20 locations …
Functional Foods & Beverages
SunRice Protein+ Brings Collagen-Infused Rice to U.S. Market
SunRice's Protein+ line infuses ready-to-heat rice with collagen to clear 10g of protein per serving, entering a U.S. f…
Functional Foods & Beverages
Be LOVE Launches Clear Protein Drink With 15g Protein, Zero Sugar
Be LOVE, founded by Vital Proteins creator Kurt Seidensticker, enters the protein beverage category with a clear-format…
Functional Foods & Beverages
Lowkey Coffee Enters RTD Decaf Cold Brew as Low-Caffeine Demand Rises
Lowkey Coffee's RTD decaf cold brew launch positions the brand at the intersection of cold brew premiumization and the …
Functional Foods & Beverages
Garbanzo Mediterranean Fresh Adds Protein-Forward Loaded Fries
Garbanzo Mediterranean Fresh launches three limited-time loaded fries SKUs built around double protein portions, signal…
Functional Foods & Beverages
Hi*Ball Sparkling Energy Water Enters UK Market with Clean-Label Formula
Hi*Ball Energy is expanding into the United Kingdom with its naturally caffeinated sparkling water, positioning the bra…
Functional Foods & Beverages
Summer Fresh Launches 11-Recipe Booklet for Seasonal Retail Push
The move reflects a wider trend of refrigerated dip brands leveraging recipe-driven merchandising to boost basket size …
Functional Foods & Beverages
CocoGoodsCo Launches 6g Prebiotic Fiber Coconut Water SKU
The stevia-free, still-format launch positions coconut water as a functional gut-health vehicle in a crowded better-for…
Functional Foods & Beverages
smartwater Alkaline Partners with Pvolve in 40+ Studio Deal
The deal extends smartwater's foodservice-adjacent distribution into boutique fitness, a growing channel for functional…
Functional Foods & Beverages
TruHeight Launches Superfood Gummies and Protein Waffles for Kids
The Las Vegas-based brand moves beyond its growth-support supplement core into whole-food formats, signaling a broader …